Privacy Policy

1. Who We Are

Mostly Pillow (mostlypillow.com) is operated by Nancy B. Jackson, a sole proprietorship, based in the United States. This policy explains what information we collect when you visit mostlypillow.com, how we use it, and the choices you have.

Mostly Pillow publishes independent guides on pillow care, cleaning, troubleshooting, and buying decisions. We are a reader-supported site: some pages contain affiliate links (including Amazon Associates links) and, once approved, advertising served through Google AdSense and/or Ezoic.

2708 McKinley Avenue Denver, CO 80202

2. Information We Collect

Information you give us directly

• Messages you send us (name, email address, and message content) via our contact email or any contact form.
• Comments you post on articles, including the name and email address submitted with a comment.
• Email address, if you subscribe to our newsletter.

Information collected automatically

• Standard server log data: IP address, browser type, device type, referring page, pages viewed, and timestamps.
• Analytics data collected via Google Analytics (GA4) — see Section 6.
• Advertising-related identifiers set by Google AdSense and/or Ezoic once live — see Section 6.
• Affiliate click-tracking data via Amazon Associates links — see Section 7.

We do not knowingly collect health information, payment card numbers, or government ID numbers, and we do not ask visitors for medical details. Nothing on this site substitutes for advice from a qualified healthcare provider.

3. How We Use Information

• To operate, maintain, and improve the site and its content.
• To respond to messages, questions, and corrections you send us.
• To understand aggregate traffic patterns and which topics readers are searching for.
• To serve relevant advertising through Google AdSense and/or Ezoic (once live) and to measure the performance of affiliate links.
• To send newsletter content, if you have opted in.
• To detect, prevent, and address technical issues, fraud, or abuse.

We do not sell your personal information for money.

4. Who We Share Information With

We share limited information with the following categories of service providers, each of whom processes data under their own privacy policies:

Category	Who	Purpose
Web hosting	Hostinger	Serves the website and stores server logs
Analytics	Google Analytics (GA4)	Aggregate traffic and behavior analysis
Advertising	Google AdSense, Ezoic (once approved/live)	Serving and measuring ads
Affiliate program	Amazon Associates (Amazon.com, Inc.)	Tracking qualifying purchases for commission
Email delivery	ESP	Sending newsletter and reply emails

We do not share personal information with third parties for their own independent marketing purposes, and we do not sell personal information as that term is defined under California law (see Section 11).

5. Cookies & Tracking Technologies

Cookies are small text files a website stores in your browser. We and our service providers use the following categories of cookies.

Cookie	Set By	Purpose	Duration
_ga, _ga_*	Google Analytics	Distinguishes unique visitors	~2 years
_gid	Google Analytics	Distinguishes visitors for the current session	24 hours
__gads / __gpi	Google AdSense	Ad delivery, frequency capping, measurement	Up to 13 months
ezoic_* (various)	Ezoic	Ad optimization and testing	Varies, typically up to 12 months
session_tracking (Amazon)	Amazon Associates link redirect	Attributes qualifying purchases to this site	24 hours (Amazon’s standard window)
wordpress_* / wp-settings-*	WordPress core	Basic site functionality (login state, if applicable)	Session to 1 year

You can block or delete cookies through your browser settings. Doing so may affect how parts of the site function, and will not remove Amazon’s own tracking on amazon.com once you leave our site.

6. Google AdSense & Google Analytics

We use Google Analytics (GA4) to understand site traffic.

We plan to run Google AdSense and Ezoic to display advertising on this site. Once approved and live, third-party vendors — including Google — use cookies to serve ads based on a visitor’s prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this site and/or other sites on the internet.

Opting out

• You may opt out of personalized advertising by visiting Google’s Ads Settings: adssettings.google.com
• You may opt out of third-party vendor use of cookies generally via the Digital Advertising Alliance’s opt-out page: optout.aboutads.info
• You may install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
• Ezoic’s specific opt-out/consent .

7. Amazon Associates Tracking

Mostly Pillow is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

• When you click an Amazon affiliate link on this site, Amazon may set a cookie to track that the visit originated from Mostly Pillow.
• If you make a qualifying purchase within Amazon’s tracking window, we may earn a commission at no additional cost to you.
• Amazon’s own data collection and use of information once you arrive on amazon.com is governed by Amazon’s Privacy Notice, not this policy.

8. Third-Party Links

Our site contains links to third-party websites, including Amazon and other retailers. We do not control and are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit after leaving mostlypillow.com.

9. Children’s Privacy (COPPA)

Mostly Pillow is intended for a general adult audience and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us using the details in Section 15 and we will take steps to delete it.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

To exercise any of these rights, contact us using the details in Section 15. We will respond within the timeframe required by applicable law.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the specific rights listed in Section 10, plus:

• The right to know the categories of personal information we have collected, used, disclosed, and (if applicable) “sold” or “shared” in the preceding 12 months, and the categories of third parties involved.
• The right to opt out of the “sale” or “sharing” of personal information. Advertising cookies used for AdSense/Ezoic-based interest-based advertising may be considered “sharing” under CPRA. You can opt out via the methods listed in Section 6, or by using a recognized opt-out preference signal (e.g., Global Privacy Control) where supported.
• The right to limit use of sensitive personal information (we do not knowingly collect sensitive personal information as defined by CPRA).

12. GDPR — Rights for EU/EEA Visitors

If you are located in the European Union or European Economic Area, the General Data Protection Regulation (GDPR) gives you additional rights over your personal data, including:

• The right to access, correct, or erase your personal data.
• The right to restrict or object to processing.
• The right to data portability.
• The right to withdraw consent at any time, where processing is based on consent (such as non-essential cookies).
• The right to lodge a complaint with your local data protection authority.

Our legal basis for processing includes consent (e.g., cookies, newsletter sign-up), legitimate interest (e.g., basic analytics, security), and performance of a request you make (e.g., responding to your message).

13. Data Security & Retention

We take reasonable technical and organizational measures to protect the personal information we hold. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary for the purposes described in this policy — for example, messages and comments are kept as long as they remain relevant, and analytics data is retained according to Google Analytics’ standard retention settings .

14. Changes to This Policy

We may update this policy as the site, our tools, or applicable law change. The date at the top of this page reflects the most recent update. Material changes will be reflected here; we encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at:

[email protected]

2708 McKinley Avenue Denver, CO 80202.